A rapidly growing fashion brand approached us to scale their META ad performance without sacrificing efficiency.
192%
Ad spend increased
Case Studies
Objective
Increase ad spend aggressively while maintaining — or improving — Return on Ad Spend (ROAS).
Our Strategy for Scale
We implemented a two-pronged strategy
Creative Testing Framework
Developed a systematic method to test multiple ad creative variations
Rapidly identified high-performing content and messaging
Eliminated underperforming assets quickly
Growth Calendar Development
Created a structured, data-driven marketing timeline
Aligned marketing efforts with seasonal trends and customer behavior patterns
Implemented precise targeting and segmentation techniques
Creative Testing Framework
Developed a systematic method to test multiple ad creative variations
Rapidly identified high-performing content and messaging
Eliminated underperforming assets quickly
Growth Calendar Development
Created a structured, data-driven marketing timeline
Aligned marketing efforts with seasonal trends and customer behavior patterns
Implemented precise targeting and segmentation techniques
Relentless Offer Testing
We continuously tested bundle offers, price points, and urgency-driven CTAs to find combinations that drove the highest AOV and conversions.
Creative Testing Machine
New creatives were launched weekly across formats — UGC, product highlights, and hooks tailored to cold and warm audiences — to combat fatigue and improve engagement.
Manual Bidding Optimization
Instead of relying solely on automatic bidding, we leaned into manual bid caps to maintain profitability while pushing scale, especially during high-volume campaigns.
Purchases increased from 5,198 to 13,551
Execution Approach
Increased ad spend strategically, focusing on proven creative concepts
Continuously monitored and adjusted campaign parameters
Used real-time performance data to make immediate optimization decisions
