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Bijou Build

In 2024, we partnered with a bootstrapped outdoor DTC e-commerce brand to scale their online presence and revenue through strategic META advertising.

280%

YoY Growth Through META Ads

Case Studies

The Challenge

The brand was generating moderate sales in 2023 but lacked a robust paid media strategy and wanted to aggressively grow without sacrificing efficiency.

The problem?

A business selling high-ticket products struggled with unprofitable customer acquisition. Their marketing strategy was heavily skewed towards remarketing, indicating fundamental challenges in new customer attraction and conversion.

Challenges

  • High Average Order Value (AOV) product
  • Ineffective initial customer acquisition
  • Disproportionate spending on remarketing
  • Limited growth potential

The Approach

We launched a full-funnel META ads strategy focused on:
  • Creative testing and iteration based on customer personas
  • Retargeting warm audiences to increase conversion rates
  • Leveraging high-performing UGC and video content
  • Scaling top-performing campaigns with real-time optimization
  • Used media buying that maximized profit
Growth Marketing Calendar
  • Developed comprehensive marketing timeline
  • Aligned campaigns with seasonal purchase behaviors
  • Created strategic touchpoints for potential customers
Seasonality-Driven Offers
  • Created a structured, data-driven marketing timeline
  • Designed targeted promotions matching seasonal trends
  • Created compelling value propositions for different customer segments
  • Increased offer relevance and appeal
Creative Optimization
  • Tripled creative testing volume
  • Rapid iteration and performance analysis
  • Identified high-converting ad variations

280% increase in total sales: $2.49M → $3.15M gross sales

Results

  • 280% increase in total sales ($2.49M → $3.15M gross sales)
  • 247% growth in orders fulfilled
  • 22% increase in returning customer rate
  • June sales alone grew 168% YoY ($58,926 → $158,141)
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Essence growth is a marketing pattern that helps brands grow profitably through new customer acquisition, via META ads and business strategies.

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Essence growth is a marketing pattern that helps brands grow profitably through new customer acquisition, via META ads and business strategies.

Contact Us